Employees, busy with their own jobs, often struggle to find time to update their website, write blog posts, keep up to date with social media etc. If writing is not their ‘day job’ it is an added pressure to their role.
I see myself as a pair of ‘fresh eyes’. If I don’t have a personal involvement in the business, I can take an objective approach to writing new materials. Using my consumer insight, I can help get the desired message across to the target audience.
I started writing freelance after having a third child. I found that there are businesses out there in need of someone like me. I help them with their commercial writing and marketing materials. I help them communicate with their customers. Plus, I enjoy being my own boss and working with people from different companies.
My previous experience in research gives me a good understanding of consumers and their buying behaviour. In the past I have worked with companies from a wide range of industries, taking the time to understand what makes their customers tick.
Being an outsider is an advantage, in my view. I see your company and your industry, not only as a professional, but as a consumer too. Ultimately we are all consumers in a world that is saturated with products and services.
Nowadays it is not enough to know your customers. They want to know you too. If they like you, they will buy from you.
So what are you waiting for? Engage with your customers and stand out from the crowd.
If you are here, viewing this page, then you must be at least considering hiring a copywriter.
But if you still need convincing,
why not contact me for a free consultation, to discuss how
I can help you?