Advertising your business is very important and there are many ways in which you can do this. A good way to increase visibility is to have a presence on an on-line directory page. However, it is important that your profile is complete and fully up to date.
Writing an industry-related article, helps to promote your business as an expert in its field and a trusted source of information.
Having a strong presence within your local community is one way of increasing brand awareness.
Nicola Young Writes
I also run a blog dedicated to healthy eating. It includes gluten, dairy and nightshade-free recipes, nutrition-related articles and ‘free-from’ product reviews.
Blog entries show a more ‘human’ side to your organisation and can give your website a personal touch.
Press Releases, can be used to provide information about changes and events within your company.
Distributed through the right channels, Press Releases can give good exposure and help to increase brand awareness.